SMART 100 Mavens 2010
So, who were these ‘intense gatherers of information and impressions’? Who were these people described as among ‘the first to pick up on new or nascent trends and share them’? Introducing our maven judges for 2010.
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Anthill’s Five Most Influential Posts
They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it’s a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.
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Anthill's Five Most Influential Posts
They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it’s a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.
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The 10 best strategic business slides of all time: #9 — Integrated Communication
In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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The 10 best strategic business slides of all time: #8 — The Sales Funnel
Anyone in sales will tell you it’s a process — and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.
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The 10 best strategic business slides of all time: #7 — Positioning
In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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The 10 best strategic business slides of all time: #6 — Competition
In the sixth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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The 10 best strategic business slides of all time: #5 — Message Development
In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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Articles | Blogs | Featured Slider | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation | wide-full
The 10 best strategic business slides of all time: #4 — Values
In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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The 10 best strategic business slides of all time: #3 — Creative Development
In the third post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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The 10 best strategic business slides of all time: #2 — Six buying roles
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.
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The 10 best strategic business slides of all time: #1 — The Hedgehog
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking.
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Disconnect online to reconnect in life
With technology making it easier to connect with one another through social media, the general impression is that we are all coming closer together. However, as Nigel Malone heads off on his first holiday in four years, he considers whether perhaps the reverse is happening — that our increased social networking capabilities make it harder to leave work behind.
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You know those Idol auditions where people make fools of themselves on national television? People do that in business all the time.
We laugh at the people in Australian Idol auditions who are completely oblivious to that fact that they can’t sing. But hang on… These people pop-up in business all the time. You might even have had an ‘Idol moment’ yourself when you were younger.
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It’s social not commercial networking, for f— sake!
Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.
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