The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth
Tech startup Mobito are releasing a new digital platform for the medical industry called CoverMe Medical – it has been coined the “Uber” of the industry.
Intuit research shows that educating small business owners on the benefits of mobile and the power of the Cloud is giving back, on average, around seven working weeks of productive time per year.
The app also provides transparent, real-time information of the construction management processes, hazards and risks, allowing teams on-site to make better, more informed decisions that enable the project to run more efficiently and safely.
A company that started as a two-man shop in a Sydney kitchen and now stands as one of Australia’s largest mobile technology firms has taken top honours at the 2016 Sydney City Regional Business Awards.
As more and more businesses move towards a smarter, more consumer-centric data-driven approach, here is how marketers can gain better insights from data.
China’s big four e-marketplaces (Alibaba, JD Worldwide, VIP.com and Yihaodian) want to sell more premium Australian products to the growing Chinese middle class.
![What does Google’s latest algorithm update mean for your website? [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/google-mobile-smartphone-search.jpg)
Are you aware that Google updated its algorithm on April 21st? It will give mobile friendly websites better organic search ranks on mobile devices. Google clearly spelled out the details of this change in a recent post on their Webmaster Tools blog. However, a lot of business owners are unaware of this change and the…
Sydney based consumer technology company Yatango is set to debut on the ASX in June via a reverse takeover of Latitude Consolidated Limited (ASX:LCD), planning to raise a minimum of $6 million which will fund further growth in Australia and international expansion. Fosters Stockbroking and Azure Capital are behind the deal and the company has…
OtherLevels, an Aussie-founded mobile marketing tech firm recently confirmed their listing on the ASX and released their prospectus to investors. OtherLevels was launched in Brisbane in early 2012 by Brendan O’Kane, now CTO at the company. Brendan was an active investor in early stage tech companies both independently and as part of start-up incubator Startmate…
Performance marketing tech company Criteo recently released its Q4 2014 State of Mobile Commerce Report, critically looking into consumers’ mobile shopping behaviour and trends. Finding that mobile now accounts for more than 30 per cent of all the e-commerce transactions in the world, the report highlighted that mobile commerce is growing faster than most of us…
![Meet Brandology Enterprises, Anthill Cool Company Awards 2014 WINNER [Mobile]](https://anthillonline.com/wp-content/uploads/2014/11/Copyright-Beth-Jennings-Photography_James-Tuckerman_Cool-Company-Awards-2014-5597.jpg)
Anthill Cool Company Awards The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude…
![How much do Australians love apps? A lot [VIDEO + DATA]](https://anthillonline.com/wp-content/uploads/2014/06/ACMAData.jpg)
You can’t walk down any street, catch any train, tram or bus, without realising the proliferation of smart phones. Australians have always loved technology. If you can plug it in, Australians will buy one. Possibly two. We just love our tech. Recent research Roy Morgan analysed by ACMA reveals exactly how much we currently love…
Do you remember Doc Brown, Marty McFly and their famous time machine? After having messed things up in the first Back to the Future movie (letting Biff get his hands on the almanac), Marty could simply go back in time to reverse the horrifying effects of his mishap. It’s a real shame we don’t have…
Mondelēz International, the maker of iconic brands including Cadbury Dairy Milk and Philadelphia cream cheese, recently announced the Australian launch of its breakthrough mobile marketing initiative, Mobile Futures. The initiative, launched last year in the US and Brazil, aims to ignite the company’s consumer connections by collaborating with some of the brightest and most innovative…
I believe that we are going through a massive transition as a civilization. In fact, I dare say it’s not too dissimilar to what the Renaissance was to the Dark Ages or the Industrial Revolution to the Agricultural Age. I’ve felt for a long time that the period from 2010 to 2015 is a transitional…
According to the Australian Communications and Media Authority, mobile phone ownership amongst Australians over 18 is at a staggering 92 per cent. Therefore, mobile is an ideal platform for generating leads and interacting directly with customers. In fact, a 2010 study by Singlepoint reported that approximately 90 per cent of all SMS messages are read…
![It’s all about relationships. Ted Rubin on the future of digital [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/TedRubin.jpg)
We’ve heard that social is about content, that content is about social. But, at the heart of hearts, everything is about relationships – with our customers, our colleagues and our mentors. In this video Ted Rubin, who used to work with Seth Godin, shares his thinking about the future of digital. He shares some great…
So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when apps are launched and set free on the world. 1. Branding There are endless questions to ask yourself when it comes to branding, but they are very important to ask yourself…
If you are a CEO and not yet aware of the power of cloud computing and the potential it has to transform your company, then you, my friend, must be living under the proverbial rock. Today, we are witnessing and in one way or the other participating in the biggest development in technology since the…
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