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Can a Mini Cooper predict the future more accurately than the Mayan prophecy? [VIDEO]

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

Are you normal? No, really. Are you normal? [VIDEO]

I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.

Not so ‘Mini’ when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

Not so 'Mini' when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

MINI Cooper's mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

FREE BUSINESS TOOLS

How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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