Tag: marketing strategy

Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...

Yes, Virgin have done it again. It's a neat ad staring Richard Branson. You have to like a founder who's willing to put himself out there...

Gerrit Walters of Sydney’s Monsterful Marketing and Advertising might have been Leonidas, if the Spartans were in advertising. “The word strategy comes from the...

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Michael Khatib and his brother Ibrahim always wanted to run a business together. You see, even though they both had stable well-paying jobs -...

When was the last time you undertook intensive research on your audience or competition? Having up-to-date market knowledge is essential when it comes to planning your strategy and setting your business goals.

Most successful business owners are on the hunt for strategic insights or what I call ‘light bulb moments’ - revelations that allow a business to take its next big step.

Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

You might remember a great marketing video by US creative agency BooneOakley we posted on Anthill TV a couple of months ago. At the time, we held it up as a model for how to market yourself online. Well that video spread across the globe like, well, a virus. In fact, it has worked so well for BooneOakley that they took the interesting step of making their homepage - www.booneoakley.com - redirect to the video's YouTube page. The YouTube video is designed like a web page and contains clickable links that take you to other videos by the team (portfolio work, news & bios, contact details).

You might have cut staff, discounted your prices, rationalised expenses and seem to be working harder than you ever have to make less money. However, in all this change, have you sat down and spent the time on comprehensively reviewing your marketing?

You know your idea is a winner and it won’t take much effort to get it off the ground, but you're not in a position to throw money at it at the moment. What are you going to do with a zero dollar marketing budget? Use your brain and get creative.