Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network.
Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.
“Our survey reveals 41 percent of respondents use social media for 10 to 25 percent of their marketing strategy and 13 percent use it for 26 to 50 percent of their marketing strategy,” Dafnis said.
“Interestingly, 13 percent of businesswomen are using social media tools for more than 50 percent of their marketing initiatives. This really tells us that social media is providing Australian businesswomen with a low-cost and accessible means to reach the wider community.”
The survey was based on the responses of 395 participants and focused on businesswomen’s views on social, environmental, political and other topical issues.
Other key findings:
- More than two-fifths of the respondents said tax concessions were as the main incentive to reduce their business’ environmental impact.
- The overall confidence of business growth was positive, with 23 percent saying they expected their business to increase significantly and 39 percent saying they expected their business to grow marginally.
- A eyebrow-raising 42 percent said they were not sure if the National Broadband Network would increase their productivity — 31 percent were not optimistic and just 28 percent said they were optimistic.
The survey was the first of what ABN plans to be a quarterly report. The survey results were analysed and compiled by Tribe Research.
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