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Do you really know what’s going on in your market?

When was the last time you undertook intensive research on your audience or competition? Having up-to-date market knowledge is essential when it comes to planning your strategy and setting your business goals.

Beware of the Fake Marketer

Imagine if someone with zilch professional experience and zero qualifications operated a business in your area of expertise claiming they were an industry expert. Better still, you meet them at a function and they have no shame in telling you who they are and what they do. Are you seething at just the thought of it? I am!

FREE BUSINESS TOOLS

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE