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Want to attract (and keep) investors? Good communication is vital.

In this fourth article on capital raising corporate advisor Dr Mark Rainbird explains how the way you communicate can make or break an offer—regardless of how good it is.

Where to go for capital? The options, the rules, the requirements for each

You’ve decided to offer equity in your company to investors in order to grow your business — but what’s the next step you need to take? In the third of this six-part series on raising capital, corporate advisor Dr Mark Rainbird discusses the avenues you have to distribute your offer to interested parties.

Have you got the right reasons to raise capital?

In my previous article, I discussed that companies with access to capital will have a competitive advantage in the marketplace, even though capital is going to be harder to come by. However, while capital raising can provide a myriad of new opportunities and strong competitive advantages for your business, it is not necessarily a panacea for whatever malaise your organisation might be experiencing. It might sound like an obvious statement, but getting people to invest in your company requires a great deal of preparation – yet there are still plenty of companies that eschew the necessary groundwork.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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