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6 steps to creating a data culture that will help your company survive and...

CIOs are about to be joined at the C-level summit by CDOs…Chief Data Officers. Why? Because young companies need to have data in their DNA these days.

Spacey coaches Letterman on ‘The Twitter’

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

Spacey coaches Letterman on 'The Twitter'

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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