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innie [SMART 100, 2015]

innie improves the style and comfort of laced shoes.

Meet innie, Anthill 2014 Cool Company Award WINNER [Micro]

In 2013, Bart, a skater guy who didn’t like the look of big floppy bows on his skate shoes got fed up with the discomfort of having to stuff his laces into his shoes to achieve a ‘bowless’ look. After finding out that there was no commercial solution to his ‘first world’ problem, Bart set out to invent a solution himself, and that is how the innie, a small flexible clip that attaches your lace to the inside of your shoe, came to life.
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