Tag: generic
Whatever you do, don’t make a video about your business like this one [VIDEO]
But, sadly, many businesses are. In fact, if you watch any commercial television today, chances are, you'll see an ad that follows this formula.
Why?...
Use it (properly) or lose it! How to prevent your trade mark from becoming...
Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.
