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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

A lesson from the 2016 Rio Olympics: The mindset of winners is failure and...

What entrepreneurs or would-be entrepreneurs need to remember is that while the risk is high, so too can be the rewards. Like an athlete, it is important to aim high, get into a winning mindset and treat failure as a learning experience.

Outpacing your own disruption: don’t be the start-up that starts out hot but burns...

Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy

Put your money where the business is: mobile! Here are some stats to prove...

Nearly half of Australian adults own a smartphone, a figure that has grown over 100 per cent since May 2011. It is fair to say we are becoming, if we aren't already, addicted to mobile.

No butt left behind: How one woman turned $5,000 in savings into a billion...

Sara Blakely is the youngest ever, self-made billionaire to make the Forbes Billionaires list. In her plans for global domination, no butt will be left behind.

Better than Pinterest? 99dresses.com finds new lease of life in Silicon Valley

What happened when Nikki Durkin took 99dresses.com to Silicon Valley? The 20 year old has been telling the American press that she has 'created crack for women', after three months of internship at YCombinator, arguably the world’s most famous startup accelerator.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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