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This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

A lesson from the 2016 Rio Olympics: The mindset of winners is failure and...

What entrepreneurs or would-be entrepreneurs need to remember is that while the risk is high, so too can be the rewards. Like an athlete, it is important to aim high, get into a winning mindset and treat failure as a learning experience.

Outpacing your own disruption: don’t be the start-up that starts out hot but burns...

Disruption has become a deep-rooted part of the start-up vernacular but keeping pace with disruptive innovation and staving off new competition is not easy

Put your money where the business is: mobile! Here are some stats to prove...

Nearly half of Australian adults own a smartphone, a figure that has grown over 100 per cent since May 2011. It is fair to say we are becoming, if we aren't already, addicted to mobile.

No butt left behind: How one woman turned $5,000 in savings into a billion...

Sara Blakely is the youngest ever, self-made billionaire to make the Forbes Billionaires list. In her plans for global domination, no butt will be left behind.

Better than Pinterest? 99dresses.com finds new lease of life in Silicon Valley

What happened when Nikki Durkin took 99dresses.com to Silicon Valley? The 20 year old has been telling the American press that she has 'created crack for women', after three months of internship at YCombinator, arguably the world’s most famous startup accelerator.

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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