The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.
The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.
Last year, we were forced to ask the question, ‘Where are the female entrepreneurs?’ when, according to the nomination form, only 8% of the nominated companies in 2008 were run by women. Of course, our provocatively titled post had our female Anthillians nominate en masse, getting our female contingent up to a more respectable 28%. This year, only one month into the process, nominated companies run by women represent 35% of the total!
In a little over 10 days, we will be sending a fleet of mobile-billboards down the busy streets of inner-city Australia to promote our 2009 Cool Company Awards. I’m talking about Scooter Advertising, courtesy of our friends at Subterfuge. In accordance with my blog post of yesterday on using social media to promote the ‘cools’, it occurred to me that this exercise presents an excellent opportunity to promote two-way reader engagement. So far, we’ve developed three potential poster and themes (below).
While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually ‘crunch the numbers’. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here’s what happened:
It’s on again. Over coming weeks, we’ll be scouring the nation for Australia’s coolest companies.
It’s the first stage in Australia’s most innovative business awards program – The Nomination Phase.
On 25 September we staged a Gala Awards Ceremony, hosted by our Primary Sponsor PriceawaterhouseCoopers, to celebrate the Winners and Finalists of our 2008 Cool Company Awards. The bash featured a Star Wars theme. The category winners each took home a 5’11” surfboard (The biggest award in business!). The night was understandably ‘cool’. But what…
If you missed out on nominating your own organisation (or another ‘cool’ company) for Anthill’s 3rd Annual Cool Company Awards, don’t slap your forehead in dismay. We’ve responded to your requests (your demands, your pleas) and extended the application deadline until this Thursday 7 August 2008 (two days away). In the meantime, we’ve downloaded some…
If you missed out on nominating your own organisation (or another ‘cool’ company) for Anthill’s 3rd Annual Cool Company Awards, don’t slap your forehead in dismay. We’ve responded to your requests (your demands, your pleas) and extended the application deadline until this Thursday 7 August 2008 (two days away). In the meantime, we’ve downloaded some…
When we launched our inaugural 30under30 Awards in April (Anthill’s award program to recognise young entrepreneurs), we were immediately surprised at the lack of female entries (initially three percent). We threw out a rally-to-arms, posing the controversial question: Are women less likely to self-promote? Quickly, our three percent figure jumped to over 30 percent. The…
They cartwheeled, schmoozed and cajoled us; dangled riches before our very eyes. But coolness cannot be bought. Coolness simply is. And while some thought us nuts for trying; here they are. Australia’s coolest companies revealed.
End of content
End of content
GET THIS AMAZEBALLS THING!
Click the button to get it now
