Tag: consumer
Ethical food advocates demand ACCC investigate Coles and Woolworths. Are farmers and families being...
Australian local food pioneers Food Connect and CERES Fair Food have joined with the National Farmers Federation to call on the ACCC to break up Australia's supermarket duopoly and ensure a more just, equitable and sustainable food future for Australian families.
The iPad vs the Tablet PC vs the Notebook: Which one will come out...
With the release of the iPad 2 earlier this month, all signs indicate the tablet is here to stay. Yet some disenchanted users (and their sore fingers) are ditching tablets for the no-nonsense notebook. Stephan Lange assesses the strengths and weaknesses of each and predicts which models will fare the best with consumers.
How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam
Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.
Is self-service the future of retail?
As consumer, we go to great lengths to find the best deals from banks and retailers -- and we tend to stick around when we find service tailored to our needs. Thus claims a new survey comparing Aussies with consumers around the world. The survey, which was commissioned by NCR Corporation, looks at the importance of self-service, personalisation, and technology when choosing a brand.
Don’t forget the customer
Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...
Tell me, don't sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Tell me, don’t sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Futuretainment
After nearly a decade of protest, Show Business has discovered the web. Whether it is Disney selling episodes of Desperate Housewives on iPods, Fox screening prime time TV shows on the web or Hollywood Studios selling full versions of their movies online, this year has seen a major turning point for the titans of Tinseltown. Now everyone is scrambling to unlock new networks and future fortunes.
