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How navel oranges fetched Aussie Farmers Direct an award for marketing innovation

With prices so low, not even covering the cost of picking them, the Australian home delivery food group came up with a plan to sell oranges. A lot of oranges. In fact, this campaign resulted in the sale of more than one million extra oranges than the previous year.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...