This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
Becoming repeatedly frustrated when working on my car, I realised that there had to be an easier way to work more effectively and efficiently… the light bulb moment occurred Tool Organisation while working with multiple hand tools, ratchets, sockets, spanners, light, phone, nuts, bolts, screws… all within an arms reach. in ur ZONE®.
As a young kid i remember spending many days & nights with my older brother, Dad and step dad in the shed, Lol is was their third hand….. can you hold the light, can you pass me that spanner ect.
2. WHAT & HOW
The purpose of this innovation is to…
Make ANY job smarter & easier through tool organisation, with the purpose to maximise efficiency with functionality to productivity while working with hand tools, all adding value to safety in your working space away from your tool box.
It does this by…
NEATO® puts all tools you’re working with right at your fingertips. Its innovative design starts with 3 flexible arms that connect with interchangeable attachments – from a magnetised board and tray, to a cell phone holder, funnel and high powered light. On the move? NEATO®’s adaptable base anchors to virtually any surface so you can set-up shop wherever you go.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
There has been a common problem shared by all toolbox owners around the world, whether being a professional mechanic or hobbyist in any industry…..
As the saying goes “when your tools are in their toolbox we know where to find them, as soon as your tools leave their toolbox they end up anywhere & everywhere while actively working, causing frustration.
Its various benefits to the customer/end-user include…
The end user will feel less frustrated through being more organised & efficient. Happier knowing they have saved time by being more efficient & productive equalling time saved. If you are a business owner this adds value to your service.
In the past, this problem was solved by…
Never before have you been able to experience having a third forth fifth hand to help you while actively working anywhere you go, allowing your two hands to do what they where born to do! NEATO® is the first of its kind.
Its predecessors/competitors include…
No one at the moment.
We are first to market with this particular product that solves this common problem, inurZONE®’s back end business solutions are constantly being built to improve our advantage on future competitors.
5. TARGET MARKET
It is made for…
NEATO® is inspired by and designed for motor vehicle enthusiasts, professional mechanics, ShedWarrior’s, hobbyists, office workers & anyone else around the globe with two hands looking for a third. You could be:
A Motorbike, Car, GoKart, Boat or Aircraft Mechanic
A Car or Motorbike Enthusiast
A Drone Operator
A Computer Technician
An Office Worker
A Garage, ShedWarrior®
A mobile mechanic in any field
A R&D specialist
A male or female on a mission
A mechanical tare student
A Government mechanical service provider
For anyone with two hands needing a third – NEATO® is for you!
It is available for sale through…
First we are currently building social capital to maximise our crowd funding campaign opportunity to raise the capital needed to manufacture our first order. Then we will sell through our e-commerce website and selected retail chains either for B2B, B2C.
Our marketing strategy is to…
Seek professionals in all areas of marketing across the globe, BE Flexible to adapt as a new business by analysing cost effective creative ways to seek out our target market and build brand/product awareness directly to them.
The number one Goal is to build a loving and trusting relationship between inurZONE® as a brand and the consumer as fan.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.