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Anthill Cool Company Awards

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Mummu Sport [Finalist]

Company: Mummu Sport
Website: mummusport.com
State: VIC
Category: Global Growth

Mummu is a sports travel and logistics organisations. The company helps major sporting events, international sporting teams and federations to more efficiently drive financial value to their bottom line from what was long deemed a cost centre. From its offices in Australia and Switzerland, Mummu is a global partner of many sporting bodies and international sporting events.

Mummu is doing all of this in the cloud.

“All of our systems are available on tablet and mobile so every file is available to our staff wherever they are 24/7,” the company tells us.

“We use video conferencing for our Euro offices and customers regularly. We use GPS as a key tool in tour and logistics planning as well as providing it to customers on B2C packages for their trips. We have everything in the cloud.”

Mummu consists of a dozen people selling more than 50 products and services to more than 500 million people in its pipeline in nearly every country in the world.

“We were selling overseas from day one, it was always out intention,” the company adds.

“Our first step in achieving this was signing a globally exclusive partnership with the world governing body of cycling, the UCI. This brought instant international credibility in the community and opened us up to European clients and audiences in an instant.”

If you’ve ever wondered just how hard it is to stage a major sporting event, the answer is “yep, it’s hard.” Mummu Sport is an Aussie company that’s taking the sting out of it, and making cool things happen in the process.

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