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Meet 3wks, Anthill 2013 Cool Company Award FINALIST [Micro Business Category]


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Anthill Cool Company Awards

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.


Company: 3wks Pty Ltd
Website: 3wks.com.au
State: NSW
Category: Micro Business

3wks is a company that implements innovative ideas on ridiculous timescales, creating and testing complex web products for big companies – in less than 3 weeks (hence the name).  Oh, and they do it cost-effectively and with quality top-of-mind.  The company, started in early 2012 with four employees and just one customer, now employs 14 and has overseen $4.5 million in business.

The 3wks team is not only innovating in how it delivers apps, it’s also a highly streamlined operation. There are only two roles at 3wks: consultants and coders.

The company tells us that it has no permanent office, operating largely from 4G mobile networks and co-working spaces. They also use the latest in cloud technologies from SaaS, Google, and others, to perform all of the work they do.

The company tells us that not only do they work hard, but when the time is right, they also play hard.

“We celebrate most things, from the first 3-week release of each customer through to key company events and Christmas,” their application tells us.

“For our first Christmas (2012) we flew everyone to Sydney with partners, put them up at Blue for the night, celebrated with dinner at Otto’s in finger wharf and then on to drinks at Kaboodle. This year we’ve invited 120 “friends of 3wks” to drinks at the Ivy Penthouse.”

The apps that 3wks creates challenge the preconceived notions of how big companies innovate. They’re taking some of the risk out of trying a new idea, allowing their customers to roll out products at break-neck speeds, with quality results. In short, 3wks is a company that doesn’t play around in the kiddie pool; they dive right into the deep end and get the job done.


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