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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
MessageMedia [Finalist, Number ‘Crusher’ Award]
Company: MessageMedia
Website: messagemedia.co.au
State: VIC
Category: Number
MessageMedia came to life in 2000 with two men, two credit cards and idea that was untried anywhere in the world.
Grant Rule and Justin Lau saw an opportunity to do more with text messaging, which at the time was a single network technology, used mainly by younger people and telcos to send notifications.
By building a technology gateway across multiple networks, suddenly government departments, utilities, banks and other corporations could utilise SMS to communicate quickly and reliably with anyone, from an individual to thousands.
The result; MessageMedia, a way to help businesses around the world create better, faster and more effective ways to communicate to the people that matter most to them — clients, prospects and their workforce, communicating quickly and reliably with anyone, from an individual to thousands.
MessageMedia set about providing solutions for companies to communicate with customers in a way that suits their needs. This it did by offering a range of reliable, innovative and user-friendly products, such as Web to SMS, Email to SMS and API to SMS, allowing users to integrate a range of capabilities into their own platforms.
Despite being extremely effective, with a 97 per cent open rate for business users, communication via SMS did not exist between businesses and consumers before MessageMedia was founded, and, despite the addition of several competitors to the industry, MessageMedia has remained the market leader.
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