Home SMART 100 (2013) Kounta (NSW) – 2013 Anthill SMART 100

Kounta (NSW) – 2013 Anthill SMART 100


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This innovation came to life when…

Kounta founder Nick Cloete realised small-to-medium hospitality business like cafes and restaurants needed to create more than just a transaction at point of sale, but an interaction with customers which couldn’t truly be achieved with existing POS equipment and technology.

Cloete envisioned the future of POS to be mobile, online and connected.

By incorporating cloud technology, other innovative web platforms and integrations, coupled with the high adoption rate of smart devices, Cloete and his team designed a “Platform of Sale” that can be securely accessed on anything, anywhere, anytime.


The purpose of this innovation is to…

Provide the demanding hospitality industry a quick, easy-to-use, affordable and secure POS experience to improve customer service, increase customer retention and cut down on unnecessary overheads.

It does this by…

Being a customisable plug-and-play platform capable of working online or offline across existing or new POS hardware devices like traditional Windows-based touch-screen computers and cash drawers to smartphones and tablets like iPads, iPad Minis or Android Tablets.


This innovation improves on what came before because…

This innovation improves on what came before because it’s a simple DIY system that allows anyone to sign up and maintain/manage products, inventory and staff including powerful reports and statistics.

Being software that is accessible on the go, Kounta can support unlimited sites and Kountas (registers).

A partnership with PayPal and BeatTheQ allows Kounta users to build intimate customer relationships, increasing brand loyalty.

The benefits to the customer/end-user include…

Businesses being able to bring their own devices to reduce overhead expenses. Kounta uses the same 128-bit encryption as banks do to ensure information is stored and accessible securely. Kounta offers 24-hour technical support.


In the past, this problem was solved by…

Businesses investing in costly IT fixtures in-store which would not be easily adaptable to future needs of the business.

Its predecessors/competitors include…

All cash registers and all legacy POS systems.


This innovation is made for…

It is made specifically for small-to-medium businesses who need a fast and efficient POS system that is flexible, scalable and secure to effortlessly cater to the fast-paced demands of the hospitality industry.


It is available for sale through…

Directly through www.kounta.com where merchants can get a 14-day free trial.

Our marketing strategy is to…

Our marketing strategy is to continue growing through word of mouth and by partnering with other innovative brands and partners already used and trusted by new or existing customers.

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.