Home SMART 100 (2013) Yuk to Kids child safety products (ACT) – 2013 Anthill SMART 100

Yuk to Kids child safety products (ACT) – 2013 Anthill SMART 100


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This innovation came to life when…

Yuk to Kids was an idea that came straight from my four-year-old son Ayden during a holiday when he decided to help with the laundry. He asked if he could have a drink of what I was holding. He thought it was cordial. It was fabric softener. This could happen to any of our children or even to us! That’s when I took action and Yuk to Kids was born.


The purpose of this innovation is to…

It is a child safety strategy that is a visual image created to educate to the community the dangers of some products and dangers present in the home. The Yuk to Kids philosophy focusses on early intervention and parental support.

It does this by…

Children, parents and carers can visually identify with the safety strategy. Yuk to Kids is an essential element to add to the current child safety strategies and has overwhelming support for the visual safety prompt.

Yuk to Kids has the ability to communicate to children in a language that all of them can understand.


This innovation improves on what came before because…

Through the IP process, it has identified that it is unique and valuable. Currently, the Australian market has no logos or symbols present on child safety products at point of manufacture, where children can visually identify with current safety strategies. Yuk to Kids is Australian-owned, an essential element to add to current child safety strategies and has overwhelming support.

The benefits to the customer/end-user include…

People that need additional warnings and safety systems that communicate to children and others. Parents, the child care industry and health professionals need this in the marketplace to assist in child safety and potential injury to children.



In the past, this problem was solved by…

It wasn’t. I am very focused on the goal to create an Australian icon with this child safety strategy — one that all Australians will recognise and support. Benefits to being ‘the first to market’ with this type of safety strategy will assist in capturing a large market share for the Yuk to Kids safety strategy on a national scale.

Its predecessors/competitors include…

Rather than competitors, Yuk to Kids is endorsed and supported by Roger Corbett, former CEO of Westmead Children’s Hospital, Dr. John Irvine, Australia’s child psychologist, Eric Chalmers of Kidsafe ACT, the ACT Government, AIMSC with support to Indigenous Business, and Ernst and Young, Canberra.


This innovation is made for…

Our key market includes parents, carers and like-minded organisations. This would include any person who buys child safety products that need additional warnings and safety systems to communicate to children and others who are most at risk. Children with disabilities such as autism, learning difficulties and memory loss will also benefit through this important child safety strategy. Current communications with the Canberra Blind Society representatives also support the use of braille within this safety strategy.


It is available for sale through…

Current sales are direct from the company website, www.yuktokids.com.au. Future point of sale through retail outlets with the expansion into the child safety product arena.

Our marketing strategy is to…

Media support has been given by recent articles on WIN News, written media in Aboriginal Business Magazine March 2013, Canberra Weekly Magazine, HerCanberra online magazine, published article on Yuk to Kids in Soul Stories 2012. We were also a Best Beginnings Finalist in 2011 and nominated in the Ethnic Business Awards 2012. We are currently working with a Canberra marketing firm to develop the best available strategies.


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.