Home 30under30 2012 James Griffin, 2012 Anthill 30under30 Honourable Mention

James Griffin, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

James Griffin, NSW (b. 1984)

Name: James Griffin
Age: 28 (Born: July 1984)
Gender: Male
State: NSW
Known for: SR7

As Qantas, Nestle and Kenneth Cole have ably demonstrated, it’s incredibly easy for a well-known brand to alienate its followers through social media.

To prevent gaffes in the first place, more companies might want to check with James Griffin and SR7, a PR strategist of sorts for Twitter and Facebook accounts.

“Our core business is the provision of social media intelligence for our clients when they face complex issues and events — when keyword search and ‘dashboards’ won’t cut it,” Griffin explains.

After his first 30under30 honourable mention last year, Griffin was named NSW Young Business Person of the Year for 2011 by the NSW Business Chamber.

Further reflecting Griffin’s drive for success, SR7 secured partnerships with two global firms, Aon Corporation and KPMG Australia, to embed its services into their own operations.

With new cringe-worthy tweets surfacing every week, expect Griffin’s star to continue on the up and up.

Anthill asks: James Griffin, what motivates you as an entrepreneur?

I see entrepreneurship as an opportunity to play an active role in the Australian business community and as a platform to influence policy that affects entrepreneurs and small business owners, hopefully to make the road easier for those travelling behind us.


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To check out the full list of Anthill’s 30under30 winners, click here.