Home 30under30 2012 Joel Deakin, 2012 Anthill 30under30 Honourable Mention

Joel Deakin, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Joel Deakin, NSW (b. 1984)

Name: Joel Deakin
Age: 28 (Born: January 1984)
Gender: Male
State: NSW
Known for: George & King

If you’ve ever bought a suit off the rack that made you look like a child with a growth spurt, Joel Deakin emphathises.

The director of the online customised menswear business, George & King, is issuing a challenge to bricks and mortar shops.

“Our suits and shirts combine luxurious fabrics with personalised details to capture your individual character,” says Deakin.

Men can order suits that fit (refundable measurement services are available through local partners in Sydney) and get them at hard-to-beat prices.

George & King is as new and untested as can be, but early-stage funding is arriving and Deakin is projecting six months to repay its seed investment.

And Deakin knows test and persistence: he’s been a web developer since he was 14 [Editor’s Note: ! ] and used his developer’s income to pay for university and finance his gap year across the USA [Ed. Note: !!!! ].

Have confidence, will travel.

Anthill asks: Joel Deakin, what motivates you as an entrepreneur?

To live my life on my own terms. Be part of ‘something’. Add value. Create.


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To check out the full list of Anthill’s 30under30 winners, click here.