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Five ‘old school’ terms that are vital to ‘new school’ online marketing
Online marketing means many things to many people: A website, Google AdWords, search engine optimisation, creating content ‘assets’ and getting involved in social media sites. It can sound overwhelming. But there’s no need to get scared off by the jargon. The old rules still apply. Here are five ‘old school’ terms that are still vital to ‘new school’ marketing.
Vanessa Cullen, 2009 Anthill 30under30 Winner
Vanessa Cullen left her former employment after discovering a colleague had been plagiarising design works for many years. She refused to turn a blind eye to dishonesty, and started her own design firm Forward Thinking Design so that she could make work ethics the number one rule in the studio.
Energy efficient direct replacement for MR16 halogen downlights (SMART 100)
The founding technical directors came together in 2006 as individual contractors to contribute specific intellectual property to some unique product development. In 2007 the group identified a safe, environmentally friendly opportunity: an energy efficient, direct replacement for halogen downlights. The science behind Indice Ecotech had started to evolve at that time and it was recognised that it could make a meaningful contribution to saving lives, property and the environment. This valuable research has produced a rich suite of additional lighting products that will replace old inefficient and costly products in fields that naturally lend themselves to Indice Ecotech’s control technology.
You say you’re an expert. I say you “know” squat
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Nix pesky cyber spies [leaving your computer unshaken and unstirred…]
For the regular Joes and Josephinas amongst us, encounters with 007-style super-spies or shifty-eyed, trench-coated baddies aren’t part of our day-to-day lives. But if you’re the proud owner of a computer, you do need to be vigilant for cyber spyware.
All-terrain stroller: US patent 2,425,688
In these times of terror, you can never be too protected against the unexpected. But if your nerves are a little frayed these days, imagine how people felt in 1947, with two destructive world wars behind them and a potentially more menacing era of conflict underway. In this context, the robust inspiration behind US patent…
