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Queensland businesses thrown a digital lifeline by serial entrepreneur


Struggling to fully embrace social media at your business? Wouldn’t know how to post a photo to Tumblr if your life depended on it?

Don’t worry: you are not alone. In fact, the Government is doing what it can to help businesses get friendlier with tech in 2013.

Small businesses struggling to keep up with the digital age have been thrown another lifeline for 2013, with the Government funded Get Up To Speed program being offered once again.

During 2012, over 380 business professionals across Queensland participated in the 12-week program, which is delivered entirely online, with some in person and virtual support offered from mentors.

Who’s in?

In 2013, the program is accepting registrations from across Australia, and even New Zealand, with the aim of providing much needed skills and knowledge surrounding current and emerging digital technologies.

“The business world is moving very quickly online. Every aspect of business can be conducted online these days – communication, marking, finance, project management and more. If you do not have a clear idea of what is available to you or a clear strategy of how you can utilise these tools, you really are hindering your business and need to commit to getting up to speed with it all, hence the name of the program,” says CEO of The Creative Collective, Yvette Adams.

The program is open to all types of businesses, from brick-and-mortar outfits aimed at septuagenarians, to bleeding-edge retailers itching to get successful online.

“I think what often happens in these small one and two person businesses is the male is often the ‘technician’ out there being the landscape gardener, osteopath, jet ski driver etc. whilst the female is at home doing all the admin, marketing and accounts and often around running a household and managing a family, so needs to better understand what technologies are available to her to be as effective as possible with her time. It’s been really heartening to see these sorts of businesses transform right in front of our eyes. We can’t wait to welcome the next group into the fold.”

What’s in it for me?

Topics taught during the 12 weeks include social media, website design and development, search engine optimisation, cloud computing, pay per click, online advertising, e-marketing and more.

The Get Up To Speed program is funded by Skills Queensland, presented by BroadbandToday.com.au (an amalgamation of 125 councils across Australia and New Zealand), and has been developed and delivered by The Creative Collective.

The program is available at $595 with a $300 discount provided to Queensland based residents due to a Government subsidy.

Anyone else predicting a mass influx of new Queenslanders if this keeps up every year?