This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
there was a wave of shark attacks around Northern NSW in 2014/15 as well as a Tasmanian diver who was killed in front of his daughter by a 4.5m White Shark. In some of these cases, people had seen a shark in the area the day prior but had no way to alert anyone. On the flip side, there was no central portal for anyone to access the latest sightings from around their area before entering the water. With no centralised, national solution for reporting informing about shark sightings and thus, Dorsal was born.
2. WHAT & HOW
The purpose of this innovation is to…
reduce the risk of shark attacks by keeping beachgoers informed of recent shark sightings near them as well as providing a central national portal for the public to report any sightings
It does this by…
providing a suite of broadcast technologies (iOS/Android Apps, website and social media) to alert people in real time to sightings as well as to report shark sightings. We are also working on an in water wearable that will be sold separately. Sightings can come from the public, officials (Lifesavers) or integrated alert technology such as drones, sonar and tagging.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
it provides shark sightings within minutes directly to users handsets or social networks. It also harvests the widest number of shark sighting data and is the only national solution available. There is also no in water wearable or alert solution in place.
Its various benefits to the customer/end-user include…
the immediate notification of shark sighitngs alerts based on the users GPS or Favourited location, reducing the risk of attack. It also provides the public with an national/uniform outlet to report sightings and can keep them informed while in water.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
keeping the public in the dark about sightings. State Governments have used harmful drum lines, nets and culling to keep sharks away. Volunteer groups and a couple of Government bodies have set up Facebook and Twitter accounts to keep certain communities informed.
Its predecessors/competitors include…
WA Shark Smart, NSW SharkSmart, Shark Spotters Facebook page (which uses Dorsals reports now)
5. TARGET MARKET
It is made for…
any water user looking to reduce their risk of shark attack and stay informed of sightings in their area.
It is available for sale through…
the Apple App Store, Google Play, www.dorsalwatch.com or its various social media accounts. The Dorsal wearable will be sold direct via the Dosal apps/website.
Our marketing strategy is to…
Build our sighting data sources to confirm Dorsals status as the #1 Shark sighting solution in the world. It will do this through strategic and technology partnerships. We will also continue to push sightings and information through our social channels to continue building our audience before commercialising the database through Dorsal wearable and m-commerce sales.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
