Home SMART 100 (2013) inProperty.com (NSW), 2013 Anthill SMART 100

inProperty.com (NSW), 2013 Anthill SMART 100


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This innovation came to life when…

inProperty.com brings your property marketing world together in one powerful, integrated, automated system. Our software combines a powerful and advanced CRM with sales automation tools with the flexibility of a cloud-based platform. All of your contacts, enquiries and leads are added automatically to your database, ready for you to contact, assign to agents and nurture into sales. You have the freedom to optimise sales and grow revenue, whether you’re in the office or on the move. Never miss another sales opportunity again.


The purpose of this innovation is to…

Our software removes the human error and repetitive work that real estate agents face when selling projects. This automated system streamlines the sales process and allows property developers and project marketers more time to focus on sales.

It does this by…

We create an interactive property portal where purchasers and agents can view the properties which are available for sale and reserve them in real time. The back office then processes the reservation and contracts can be sent out immediately, removing any delays in the workflow resulting in sales contracts being exchanged quickly and efficiently.


This innovation improves on what came before because…

Traditionally property sales are paper-driven, faxes sent, phone calls made. Our system removes the need for this and keeps everyone in the sales process up to date and informed of where the sales process is at. By having real-time reports and updates sales convert to settlements quickly and easily.

The benefits to the customer/end-user include…

Increased customer conversions, less contracts falling over, increased client communication throughout the sales process, speed, efficiency, no duplication of tasks, build and grow strong client databases and sales channels, reach a wider audience and it transcends geographical boundaries.


In the past, this problem was solved by…

In the past there was no software that was specific for property developers and project marketers. This is a multi-level system which allows developers to deal with multiple agencies allowing them to grow distribution. Plus we can create white-labelled websites so agents have custom websites of the developers stock just for their clients to see.

Its predecessors/competitors include…

Initial methods for doing business were whiteboards, then Excel spreadsheets and fax machines. CRM’s became the next tool but none of these alternatives combined all of the features and technologies that developers and project marketers need to manage sales.


It is available for sale through…

Direct contact with the company. Our business is built by word of mouth and new clients come to us by seeing others use the system.

Our marketing strategy is to…

We have just added digital marketing strategies to our business so as to assist developers and marketers in how to maximise their online digital presence and how to increase their ROI whilst reducing traditional advertising and marketing spending. This then links into how to convert more enquiries into sales using automated marketing methods and tools.

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.