Home SMART 100 2015 D900 SHX Curve

D900 SHX Curve [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

After close examination of the market’s needs, the Brightgreen team decided to develop the D900 SHX Curve downlight, in order to bridge the gap between efficient LED technology and high-quality, user-friendly design. Incorporating contemporary aesthetics, long-life LED technology, the highest possible light quality and a seamless user experience, the D900 SHX Curve represents the next generation of LEDs.

2. WHAT & HOW

The purpose of this innovation is to…

…provide a flexible, user-friendly way for people to fill spaces with superior Tru-Colour illumination; a lighting technology that illuminates more colour on the visible spectrum to complement interior design and make skin tones look their best.

It does this by…

Giving users a long-life product that can be altered to compliment any changes in their interior design for years to come. With a 355-degree body adjustment and 90-degree fascia adjustment, the D900 SHX offers all the versatility of a tracklight in a dynamic minimalist design.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Thanks to its constant friction hinge, the D900 SHX Curve provides constant haptic feedback during adjustments, allowing for smooth, seamless fixture adjustments. Its beautiful contemporary design means that it is no longer necessary to choose between functionality and style.

Its various benefits to the customer/end-user include…

…minimalist design to compliment any interior, reorientation with a simple touch and incredible longevity. Featuring Tru-Colour technology, the D900 SHX Curve surpasses industry standards for light quality, illuminating more colours on the visible spectrum to complement interior design and complexions.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…inefficient halogen and incandescent lighting that achieved a high quality of light, while unfortunately consuming much more energy. Emitting brilliant Tru-Colour light, without the nasty energy bills, this design offers users incredible value, quality and control for years to come. With no screws, bolts or clamps, the D900 SHX was designed to take the hassle out of adjusting light.

Its predecessors/competitors include…

The D900 SHX Curve is an evolution of the Brightgreen D900 SH Curve. The design builds on the minimalist aesthetic of its popular predecessor by offering unparalleled adjustment options and the highest quality components.

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5. TARGET MARKET

It is made for…

  • Electricians — who want a reliable, easy-to-install product that will delight their clients.
  • Architects — who want the assurance that their design will be illuminated by the highest quality light on the market.
  • Interior designers — who want the flexibility to be able to articulate light towards design features, adding depth and richness to colours and textures.
  • End-users — who want a simple, intuitive design that lasts them for years to come.

It is available for sale through…

…Brightgreen retailers as of May 2015.

Our marketing strategy is to…

…help people understand that the Tru-Colour D900 SHX Curve can enhance their environment, provide them with long-term energy savings, and allow them to have more control over their lighting design than ever before.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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