This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
The founder, who was a structural engineer at the time, had to contact/update multiple stakeholders constantly with short content and at short notice. He decided SMS would be the best medium but was totally disillusioned with the SMS gateway providers on the market at the time; very poor message delivery rates, very poor UX, very, very poor customer service – and not cheap! He decided he could do better and created ClickSend, building the software from the ground up with a focus on simplicity and customer service. ClickSend has grown to offer email, direct mail, fax, voice and much more.
2. WHAT & HOW
The purpose of this innovation is to…
…solve business communications problems. Businesses want to be able to communicate across multiple channels (online and offline) quickly and easily in the most cost effective way.
It does this by…
…ClickSend is cloud-based business communication software that anyone at any level can use to create unique campaigns using an evolving suite of products – SMS, Email, Direct Mail, API/SDK and more. ClickSend has built upon its SMS core to become an all-in-one multi-channel communications tool and with our pay-as-you-use business model is truly unique in the world of communications software.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
The company has morphed from SMS to multi-channel, including offline. With our ‘Post/Direct Mail’ product you can create and send letters, postcards and direct mail marketing material and literally watch it being delivered online. Then within the same dashboard quickly create an SMS or Email campaign – or schedule everything in and get it automated.
Its various benefits to the customer/end-user include…
On the SMS side ClickSend uses direct routes, carrier-to-carrier, thus our delivery rates are world class and with 98% open rates, it’s a very cost effective medium. Our multi-channel platform reduces software subscriptions and users love our pay-as-you-use model.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
SMS business software market in Australia is proliferated by companies all competing solely on price with little regard for software usability, message delivery rates or customer support. It’s literally sign up online, buy a bunch of SMS messages and send them with little regard for delivery rates or adherence to communication industry protocols.
5. TARGET MARKET
It is made for…
Just look at some of the competition:
https://www.smspapa.com/ http://www.streetdata.com.au/ https://www.smsbroadcast.com.au/ https://www.fax2.com.au/ https://www.directsms.com.au/
It is available for sale through…
Online via www.clicksend.com, set up an account with free credit to have good play around. Then it’s pay-as-you-use across all products regardless of your database size. Or download the API or SDK and integrate into your app, website etc.
Our marketing strategy is to…
SEO and PPC are our main tactics in our digital marketing strategy. AdWords through to landing pages that trigger marketing automation journeys through Autopilot. We have recently ramped up our content marketing offering eGuides on all topics of business communications and marketing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: ClickSend – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)