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Don’t overlook the value of referral marketing
What's the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It's time to think about referral marketing.
The value of sweat equity
Focusing all your energy on conjuring the perfect idea for a business is just plain lazy, argues Kevin Garber.
Learning from failure
I've been watching a lot of great video lectures on entrepreneurship lately. Gorging myself, really. After all, this was a resource that was difficult...
What I have learnt (the hard way) – John Eales
John Eales has applied the lessons he learnt in the scrums to a life in business. Here, Eales shares what he has learnt (the hard way).
What does Generation Y have to do with the economic downgrade?
Here are some of the ways in which the demographic born between 1979-1994 is impacting and being impacted on by the economic downgrade:
Me, ‘tall poppy’? Thanks!
Forget about Australia's 'Tall Poppy Syndrome'. What we really need is a 'Small Poppy Syndrome'.
Anthill Magazine's SMART 100 (2009)
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations.
Introducing... the inaugural Smart 100.
Anthill Magazine’s SMART 100 (2009)
Anthill Magazine teamed up with market research firm Colmar Brunton and 1,600 'mavens' to identify 100 of Australia's most promising product innovations.
Introducing... the inaugural Smart 100.
Measure your online success in a bear market
Digital marketing can give you a competitive advantage in these tough economic times, according to Google Australia's Michael Fox.
The average Australian now spends 25...
Website of the Week: The Mobiler
This week, Gizmag launched The Mobiler, a sister site covering all things mobile. With the release of Apple's iPhone, Research In Motion's Blackberry Storm, Google's Android project and other cutting edge products, it's safe to say that mobile is hot right now.
National Broadband Network a leap into the future… at last
The Federal Government's new $43 billion National Broadband Plan promises to deliver Australians far more than fast movie downloads, writes telecommunications analyst Paul Budde.
Twelve ways to ignite your writing
With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.
The PM was entitled to blow his top
Let me get this straight. The Prime Minister of Australia really apologised to a military flight attendant for demanding that an order be carried out professionally?
Academic Earth: The best information is now free
Want to improve your knowledge or skills, but can't afford the time or exorbitant cost of tuition to Harvard, Yale, Stanford, MIT, Princeton or Berkeley? Now you can watch some of the best educational lectures in the world from the comfort of your armchair thanks to Academic Earth.
How to cope with retrenchment
Retrenchment is no longer a dirty word. Whether we like it or not, retrenchment is something many people may have to face at some stage of their careers. Here are some constructive tips to help you cope with retrenchment.
Google releases the gBall… eh herm
Gotta love Google.
It's not enough that they have a kick-arse global business. They have a wicked sense of humour, too.
In October last year, Google...
A Smarter Planet: The Next Leadership Agenda
As the world wakes up to the danger and promise of global integration, Australia's business and political leaders have a choice. Will we content ourselves with surviving the storm, or will we use this opportunity to change the game by infusing intelligence into the systems that support our economy and our society?
Stay relevant by getting to know your customers
Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need - and anticipate that their needs change regularly.
Clay Shirky speaks his mind at CeBIT (Germany)
Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...
The history of the internet visualised
A couple of weeks ago we posted a great video visualisation explaining the complex origins of the current credit crisis. It was so well received, we thought we'd post another interesting visualisation video. This one explains the history of the internet.
