Generate LEADS, attract inbound MEETINGS, boost your AUTHORITY. SAVE TIME!!!
Sales and marketing in B2B is definitely no picnic.
The decision-makers are incredibly hard to reach.
The sales cycles can be very long and the path is rarely clear.
And it's often really hard to explain what you can actually DO for your future clients. They sometimes just don't 'GET' the value you offer.
And the times, they are a changin'.
THE TOP 3 SALES MYTHS OF B2B...
"Sales in B2B is all about relationships."
Wrong. Sales in B2B is all about 'trust'. And relationships are a stepping stone toward trust. But there are other ways to build trust that aren't so time intensive, like actually demonstrating your expertise through content.
"If I'm not calling up (or calling in), I don't exist."
There are better ways to open doors and stay top-of-mind. The best involve a combination of automation and authenticity. It's far easier to build meaningful connections when you have more time. And automation is a massive time saver. (Don't pester your prospects. Educate to delight.)
"If I can just get my 'foot in the door', I can close the deal."
Really? Seriously? What decade are you stuck in? Marketing in B2B is not about busting down doors. It's about laying out the 'Welcome Mat'.
It's about setting up INTELLIGENT OUTBOUND strategies. Create an environment where the leads come to you and THEN follow up.
Get the ROADMAP to generate more leads, boost your authority, generate trust and build rapport, book more meetings and sign more clients.
James Tuckerman is co-creator of B2B School, he is the founder of Anthill Magazine and owner of the 5 Minute Business. He has supported hundreds of thousands of business owners directly or through his various media entities over 15 years. Come say 'Hi' on Linkedin.