Home Articles A “childish” craze: The world’s first adult colouring subscription box has been...

A “childish” craze: The world’s first adult colouring subscription box has been launched in Australia

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Colourbox, the world’s first adult colouring subscription box, has been launched by Australian start-up Colourology. Catering to the global adult colouring phenomenon, the bimonthly Colourbox arrives filled with a full-size premium colouring book and colouring materials including markers, pens and more.

Colourbox is a way for ‘Colourologists’ to ensure they receive a regular fix for their colouring addiction. The Special Edition Christmas Colourbox is the first to be launched by Colourology and will include new release colouring book, The Magical Christmas.

Subscriptions for the limited edition box close mid November with the box shipped early December to arrive well in time for placing under the Christmas tree.

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Each bimonthly Colourbox will contain up to six curated items including a latest release colouring book with a total retail value of at least $45.00.

The subscription price of $49.95 per Colourbox includes shipping within Australia. International shipping is available for an additional cost.

Sharing her passion with the world

Colourology founder, Sally Belinda Broad, developed the idea of Colourbox after attending a bloggers’ conference and recognising the potential of a niche business idea combined with her passion for colouring and stationery.

Colourology founder Sally Broad (2)She plans to soon launch the concept on crowd-funding site Kickstarter and is excited about the prospect of Colourbox and its ability to cater to Colourologists worldwide.

Colourology founder Sally Broad“Colouring has helped me relax and focus when I’ve been sidetracked with everyday life,” she said. “With Colourbox, I’m able to share my love of colouring as well as my obsession for quality stationery items and connect with colouring enthusiasts globally.”

Colouring is not for children alone anymore

Colouring for adults has gained popularity over the last twelve months for its relaxing and calming effects and has spawned a whole new shopping category in colouring books and complementary materials.

Colourology Crab with Colouring BooksRetailers everywhere are finding it hard to keep up with demand not only for books but also pens, pencils and markers as they fly off shelves and into the hands of colouring fanatics.

Adult colouring books have become regulars on bestseller lists with the most popular titles easily exceeding one million copies worldwide.

Colourology Adult Colouring Books 2

Colourology is the first company globally to launch a subscription box dedicated to adult colouring. In addition to Colourbox subscriptions, consumers can purchase a wide range of adult colouring books and colouring materials in the Colourology store.

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