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Digital marketing technology start-up Sinorbis announced a Series A investment of $4m led by Jelix Ventures. Other investors include Executive Channel Holdings who led the previous round of early stage funding in April 2017.
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It is clear from these growth figures that there is a huge untapped market for Australian companies to sell goods and services to Chinese consumers through online channels. However, this market can be notoriously difficult to do business in.
While the focus is often on how business and tech co-founders combine to create successful start-ups, Sinorbis, an emerging Australian digital company helping companies tap into China’s burgeoning online consumer population, brings Western and Eastern expertise together to benefit Australian businesses.