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Sell ‘why’ not ‘what’ to inspire belief from your customers

In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model of the 'golden circle' and the question 'why' to illustrate how inspirational leaders achieve greatness.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE