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Meet the entrepreneur behind the world’s first barista standard reusable coffee cup

The outcome was a lightweight and thoroughly considered design that was BPA free and non-toxic; the world’s first barista standard reusable cup, KeepCup was born.

I’m a school-run-taker, fairy-cake-baker, deal-maker, orgasm-faker, nit-raker, rattle-shaker … new Fiat ad rocks da...

Rather than another boring car ad, you know the ones with panoramic views, winding roads and well behaved children, Fiat took a different approach. Talk about speaking directly to your target market! The motherhood rap is rocking the YouTube world. Word!

Sorry, Mum — Mother’s Day spending will be a little tight this year

Last year's Mother's Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It's not that we love you any less, Mum. It's the economy, y'know.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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