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The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!
A recent project in Arizona, USA to install Wifi hotspot on school buses has turn a rowdy bus ride into a "rolling study hall", reports the New York Times. While the Internet is often blamed for causing a whole heap of teenager problems, what's available on the internet seems irrelevant when it comes down to changing their behaviour.