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Branson’s Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

Branson's Virgin promotion via pilfered pepper pots

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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