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5 ways to keep your staff motivated and productive instead of bored and lazy

Business adviser Lauren Fried examines the important issue of employee retention and shares her tips to keeping staff motivated and productive.

Australia’s first Advisory Board Institute is here to help businesses innovate and grow

Marketing, advertising and business experts Lauren Fried and Toby Ralph have joined forces to set up Australia's first Advisory Board Institute

4 business leadership lessons I learnt from the French on my recent trip to...

Pulse Marketing MD Lauren Fried found herself in Paris recently preparing her business strategy and taking a tip or two from the French about leadership

Is your business marketing to women in 2016? It better be, they are the...

Marketing expert and entrepreneur Lauren Fried says if your business isn't marketing to women, regardless of your product, it's missing out big time.

8 tips on building a successful service business from a woman who owns one

Pulse Marketing agency founder and MD Lauren Fried reveals the eight steps she took to create a successful service business ... that now runs itself.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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