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Earlier this year, accounting software provider MYOB partnered up with Google to provide free websites, domains and hosting to small businesses in Australia using its MYOB Atlas website creation tool. Now, in what appears to be a game of business-model-swapsies, domain and hosting company Netregistry has teamed up with Reach Accounting to offer free cloud-based accounting software. So, MYOB is offering free internet services to win paying accounting customers, while Netregistry is offering free accounting services to win paying internet customers. What the!?