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Want to kick-start your enterprise sales fast? Then chase the fat tail, not just...

Where should a start-up with an enterprise application focus initially? The B2B market needs attention on the fat tail, not just the long tail.

Whispir awarded $2m grant from Commercialisation Australia to develop crisis management platform

The award, granted by the Innovation Minister, Senator Kim Carr, will go towards funding the development of OpenWhispir, whose cost is estimated at $4.5 million. By facilitating connections between public and private communities, OpenWhispir will be designed to enable the tracking of emergencies and other breaking events in real time as they unfold.

Sean Qian, 2011 Anthill 30under30 Honourable Mention

Sean Qian describes himself as a passionate music fan and a terrible singer. "In high school I loved music but knew a career as an entertainer was unlikely for me," he says. Thankfully, this motivated him not to flaunt his awfulness on Australian Idol, but to jump into the realm of start-ups. Crisp Entertainment is a niche events management and touring company. The idea behind Crisp, says Qian, is to "do things that are for niche communities but do them big."

Five little known ways to successfully promote an event

Promoting an event or workshop is vastly different from raising the profile of a business and thus requires a completely different strategy. Rhondalynn Korolak shares her Top 5 Tips to making your next event an overwhelming success.

How to launch a lean event at short notice

A couple of weeks ago, regular Anthill contributor Mick Liubinskas heard that lean startup luminary Eric Ries would be in Sydney, He and a few friends sprang into action to organise a Lean Startup event for Sydney’s digital startup community in Sydney. Here’s Liubinskas’s account of how it came together.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE