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Where should a start-up with an enterprise application focus initially? The B2B market needs attention on the fat tail, not just the long tail.
The award, granted by the Innovation Minister, Senator Kim Carr, will go towards funding the development of OpenWhispir, whose cost is estimated at $4.5 million. By facilitating connections between public and private communities, OpenWhispir will be designed to enable the tracking of emergencies and other breaking events in real time as they unfold.
Sean Qian describes himself as a passionate music fan and a terrible singer. "In high school I loved music but knew a career as an entertainer was unlikely for me," he says. Thankfully, this motivated him not to flaunt his awfulness on Australian Idol, but to jump into the realm of start-ups. Crisp Entertainment is a niche events management and touring company. The idea behind Crisp, says Qian, is to "do things that are for niche communities but do them big."
Promoting an event or workshop is vastly different from raising the profile of a business and thus requires a completely different strategy. Rhondalynn Korolak shares her Top 5 Tips to making your next event an overwhelming success.
A couple of weeks ago, regular Anthill contributor Mick Liubinskas heard that lean startup luminary Eric Ries would be in Sydney, He and a few friends sprang into action to organise a Lean Startup event for Sydney’s digital startup community in Sydney. Here’s Liubinskas’s account of how it came together.