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Apple Watch ads: exactly what you’d expect [VIDEO]

These are the three ads for Apple Watch. And, yes, they are exactly what you'd expect from Apple. They are smart, well-shot and with music that...

Why focus groups don’t work [VIDEO]

In short, it can be summarised that your brain is out to get you. No, really. Mostly, you won't even realise it but, your brain...

Digital detox Fridays? As bad an idea as casual dress day? You be the...

Apparently, some companies have tech free days - digital detox Fridays. Not just device-free meetings but, the entire day without phones, tablets, laptops, watches... Is...

ZMOT or, how to make friends and influence consumers

ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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