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It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan
Carolyn Creswell, the CEO of Carmen's Muesli recently opened a 7:30 am breakfast meeting by saying, “When the alarm went off this morning, I thought this breakfast seminar better be good. And then I thought: Shit I better be good!” The audience laughed and connected with her straight away. Carolyn had her audience at hello.