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Step into the future – how to incorporate virtual reality tech into your marketing...

It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.

What are the ethics of business storytelling? Is it ever okay to make the...

"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan

Three ways to have your audience at ‘hello’ (and avoid the pitfalls of newbie...

Carolyn Creswell, the CEO of Carmen's Muesli recently opened a 7:30 am breakfast meeting by saying, “When the alarm went off this morning, I thought this breakfast seminar better be good. And then I thought: Shit I better be good!” The audience laughed and connected with her straight away. Carolyn had her audience at hello.

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