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Impressive Aquascript ambient advertising wows Parisian pedestrians

NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness of the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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