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Why was Flappy Birds so addictive? Here’s the science behind making an addictive app...

I'm not a big one for gaming. In all honesty, I cannot remember the last time I played a game on any device. At...

10 things I learned while designing my iPhone application

Christopher Wilkie is 24 years old and trained in psychology, computer science, accounting and finance. For someone of his stamina, developing an app should be a cinch, right? Not so much, he admits. Here are 10 things that Wilkie learned while developing his first iPhone app, DELUX, an on-demand car-booking enterprise.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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