This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Small food businesses were approaching us for help with their startups but could not afford professional help. This encouraged us to develop a course tailored for food startups that teaches them all the essential skills they need to know. We are food business owners ourselves and also food technologists and product developers. Together we have a wide range of experience in the food industry, a wealth of experience and we are well versed in the industry in Australia. This service makes expert advice and training available to food businesses at an affordable cost.
2. WHAT & HOW
The purpose of this innovation is to…
…help food business owners learn how to be more successful, understand the rules and regulations in Australia while creating and selling a new food product.
It does this by…
…teaching food business owners the skills they need through an online training platform designed and developed by food business owners, food technologists and food product developers. The online program is accessible on any device and includes videos, pdf workbooks, templates and industry contacts along with easy-to-follow lessons on 25 key topics.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…we have removed the main barriers to access to business experts with an online course that can be taken by anyone, anywhere in the country. You no longer need to pay lots of money or commute to a major city to get the support you need to start your own food business.
Its various benefits to the customer/end-user include…
Our online course is a comprehensive program packed full of advice, tips and resources on 25 topics that every food business owner needs to master like business planning, product manufacturing, packaging, labelling, product testing, social media strategy, branding & marketing.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Small food businesses used the trial and error method, thus putting their business and their customers at risk. Food business consultants were expensive to access and mainly worked with large food companies rather than small startups. For a startup without a lot of funds, there were little to no options for expert help and guidance.
5. TARGET MARKET
It is made for…
Those that want to start their own food business or have recently started a food business. Predominantly female, this Australian has a passion for food, a great family recipe or the passion to make a difference. They are often mums with young children who want to start a business to give them flexibility, work life balance and income while managing their family’s needs. This customer needs help to get it right the first time and needs a service that is affordable and flexible.
It is available for sale through…
Our website. (www.startyourfoodbusiness.com.au)
Our marketing strategy is to…
Share value through free advice on our blog and downloadable templates. We also offer a free strategy call.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Start Your Food Business – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
