This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
Sinorbis founder, Nicolas Chu looked into entering the China market as the then Global President for international brands at Orbitz World (Hotelclub.com and ebookers.com).
He realised how costly and difficult it was even for enterprises to enter and succeed in China’s unique digital ecosystem. With the growing Chinese middle class and the increasing demand for international products, this meant that many businesses were missing out on the opportunity of a century.
He left his corporate career to launch the Sinorbis digital marketing platform and make it possible for businesses of any size to enter the China market.
2. WHAT & HOW
The purpose of this innovation is to…
…bring marketing and selling to Chinese consumers within reach for any business by removing common market entry barriers through technology. The company provides Western businesses with the world’s first integrated marketing platform to create and manage their Chinese digital presence.
It does this by…
- Accelerated speed to market: the platform is making it possible to launch digital initiatives in China within weeks without the need for a domestic legal entity or an ICP license/filing.
- Reduced cost/risk: Set up and manage digital marketing initiatives at a fraction of the investment previously required.
- Increased control: Providing an integrated view of all digital initiatives in China.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It significantly reduces the cost, barrier to entry and speed to market for businesses looking to reach consumers in mainland China.
Before Sinorbis, breaking into the China market used to be very cost-intensive. Setting up a high-performing Chinese website required jumping many regulatory hurdles, as well as engaging the help of a local agency.
Its various benefits to the customer/end-user include…
- Create an optimised Chinese website and WeChat articles without coding or navigating a Chinese interface.
- Measure digital performance in China by in-depth analysis of performance across Chinese search engines.
- Optimise digital marketing efforts and benchmark results against competitors.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Engaging the help of a local Chinese agency to set up and manage a digital presence in China. The costs for this quickly ran into the tens of thousands of dollars, keeping the China market out of reach for many businesses, particularly in the SME sector.
Sinorbis is the only integrated digital marketing platform for China. Other platforms offer features like WeChat management or SEO, but only Sinorbis allows you to manage you Chinese digital marketing initiatives in one place.
5. TARGET MARKET
It is made for…
Small to medium enterprises as well as any organisation with limited financial and staff resources to manage their Chinese digital efforts.
There are three key industries for which there’s an immediate demand for the Sinorbis platform due to increasing appetite for their offering from Chinese mainland consumers and inbound travellers: retail, education and tourism.
It is available for sale through…
SaaS platform with online subscription – currently available directly through Sinorbis. In the future we will also look into reseller agreements with agencies and a distributed model.
Our marketing strategy is to…
Educate the market on the once into a century opportunity that is China and how they can succeed in its unique digital ecosystem. Sinorbis regularly publishes guides and white papers that also serve as lead magnets. We regularly run Webinars and onsite workshops to help marketers and business owner overcome common hurdles in the execution of their China digital marketing plan.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Sinorbis – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)