ActivePipe, a Melbourne based automated communications platform for real estate has announced a successful $1.8m pre-Series A funding round to accelerate current Australian growth and secure international distribution.
Martin Dalgleish from Asia Principal Capital has joined the Board as Chairman, and will assist the company as it establishes itself in the US and UK.
Launched in 2015, ActivePipe helps real estate agents and brokers identify and convert potential buyers and sellers. It profiles contacts and determines intent before automating communication with property information and call-to-action relevant to their needs.
The young start-up has established rapid paid penetration across real estate offices in Australia and New Zealand. It complements all popular real estate CRM platforms by bringing static data to life.
How exactly does ActivePipe help?
Amongst its benefits, ActivePipe uses behavioural and interactive-based algorithms to identify which of an agent’s contacts are ready to buy or sell – taking much of the guesswork and luck out of the real estate industry.
As a result of its impressive tech stack, ActivePipe has been recognised as an ABA100 Winner in the Technology Innovation, Software Innovation and Marketing Innovation categories of the prestigious Australian Business Awards 2017.
Equipped with an experienced and fast growing team of 30 people, ActivePipe is poised to replicate its impressive early growth in key global markets, commencing with the UK, and to be followed by the US by end of 2017.
Partnering and integrating with leading UK Real Estate CRM platform ReapIT, ActivePipe will be available for trial in the UK later this month.
Simon Whale, Director of ReapIT Limited, said the UK market was ready for ActivePipe.
“No EDM provider has such a perfect combination of technical excellence and industry know how in this field. There is no glass ceiling to what ActivePipe can achieve.”
What next for ActivePipe?
ActivePipe CEO Ashley Farrugia said the rapid Australian market acceptance gives him confidence as the company begins its international expansion.
“Despite local market nuances and structural differences, buying and selling real estate is broadly the same worldwide,” he said.
“Having seen the first wave of disruption from print to portal, the industry now needs to embrace tools of the calibre of ActivePipe to sift through the profitable data of customer interactions.”
LJ Hooker, one of Australia’s leading real estate networks, has just announced it will deploy ActivePipe across all offices as part of their integrated digital and social strategy.
LJ Hooker Chief Innovation Officer, Ryan Campbell, has said he had received overwhelmingly positive feedback from the LJ Hooker’s offices that have implemented ActivePipe.
“The results generated by LJ Hooker offices using ActivePipe are fantastic with the benefits flowing almost immediately. ActivePipe has proved to be a key component in the successful operations of these offices, making the decision to deploy it across our network an easy one.’ Mr Campbell said.
ActivePipe will be launching a Series A funding round later in 2017, targeting strategic investors who will assist in the distribution of ActivePipe into the global real estate industry.