Mick Liubinskas
Latest Posts
How do you see your role in a startup?
I was thinking about the different roles people play at various stages of a startup and how they approach it, and I was reminded of this old story:
Twitter, good business models and cash registers
I spend a lot of time helping companies find the right business model. One of the first questions we ask is, “How close is your core product to the cash register?”
What we mean by this is, “How far are you away from someone actually paying cash for something?” The general principle is, the closer you are, the stronger your business model.
Often customers don’t want to be wowed – they want to be ‘not dissatisfied’
There isn’t just satisfaction and dissatisfaction, there’s non-satisfaction and non-dissatisfaction too. It’s important to know the difference. I did some research once on bank customers and found out that they weren’t hoping for satisfaction, just no dissatisfaction. And it really made me think.
How to launch a lean event at short notice
A couple of weeks ago, regular Anthill contributor Mick Liubinskas heard that lean startup luminary Eric Ries would be in Sydney, He and a few friends sprang into action to organise a Lean Startup event for Sydney’s digital startup community in Sydney. Here’s Liubinskas’s account of how it came together.
Implementing ideas: Instinct vs Testing
Entrepreneurs like to fly by the seat of their pants, implementing ideas almost as quickly as they occur. However, successful companies know the critical importance of adding a sturdy layer of testing to the product development process. Pollenizer’s Mick Liubinskas explains.
Make sure you’re never too busy to read
Whether it’s audio books, eBook readers or actual real books (with paper, for Gen Ys reading this), books are still one of the best ways to really learn something new. The increasing trend towards shorter, smaller, briefer, 140 characters is great to a sense of what’s going on, but it’s insufficient to actually change the way you think.
How hard is it to get a new user?
If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.
Five similarities between forming habits and deep customer development
I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five…
Vision and Focus, the Capulet and Montague of business strategy
Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) — holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.
It takes 100 cups of coffee to refine your start-up pitch
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.
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9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
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