Amantha Imber
Latest Posts
The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life
Dr Amantha Imber, Anthill’s Creativity Corner blogger, recently published a book entitled The Creativity Formula: 50 scientifically-proven creativity boosters for work and for life. We asked Amantha to hand-select an excerpt from the book to share with Anthill readers. Here is her selection. If it leaves you wanting more, please consider grabbing a copy of the book, which has earned praise from the likes of Seth Godin.
Research: You make better decisions using intuition (or sleeping)
The latest research published within the field of cognitive psychology has shown that criteria-based decision-making could actually lead to poorer decisions. In fact, you’re better off sleeping on it.
How an aerobics class can help you come up with better ideas
It is assumed that exercise is good for our mental health, but does it make us more creative?
How a picture of a punk can boost your creativity
Recent research indicates that people think more creatively when looking at an image of a punk. Pinning up deviant images could be just the trick to introduce a little controlled anarchy to your brain.
Are assumptions killing your business?
Assumptions – those nasty things that sit around in the back of your head and stop your thinking going anywhere interesting – are one of the biggest creativity killers in organisations of all sizes. Chances are, if you have a problem you are trying to crack, your assumptions or pre-conceived notions are boxing in your thinking. Set them free.
Find Us on facebook
Latest Video
9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
Latest Comments
Anthill Amabassadors
Anty-Climax
Sponsored by AntmartIt’s a group buying site specifically created for entrepreneurs and business builders.
Tech & Innovation
Sponsored by AusIndustryAusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
Tech & Innovation
Sponsored by GoogleWhat do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.
Marketing & Media
Sponsored by Do you need branding advice you can trust?For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.
Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
