This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
The founders had talked to building owners and real estate agents and discovered there was a lot of frustration in the commercial real estate market. Existing commercial property portals were simply retrofitted versions of the residential sites. They did not supply the level of detail needed by prospective tenants and investors. At the same time the prevailing pay per ad pricing model locked smaller building owners and real estate agents out of the market.
2. WHAT & HOW
The purpose of this innovation is to…
Help businesses find the right office space faster whether this means having a specific street location, office layout, bike racks, views and more. On the other side, we help landlords and agents get their office space leased faster.
It does this by…
Beginning with the facts. We catalogued 4,000+ buildings and made 50+ features searchable: building grade, street location, office layout, bike racks, views and more.
We built a 3D simulation of the city so you can preview the view from every window in the city and enhanced it with “Google Streetview style” virtual office tours.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is a purpose-built search engine built for office space. It creates an advanced marketplace for landlords, real estate agents and tenants. The landlord has multiple ways to showcase the office space deals he has and the tenant has multiple ways to hone in on the right office – whether that means having bike racks, child care, natural light etc.
Its various benefits to the customer/end-user include…
It uncovers 50 key details of an office building e.g. whether it has bike racks, child care, natural light etc. You can find the right office faster. You can even preview the view using a 3D simulation of the city.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Classified sites like Gumtree.com and Realcommercial.com.au which present offices like print ads placed online. The data was unstructured, it was impossible to do specific searches such as “office for 25 people”, “office in Pitt St”, “office with natural light for 35 people” and then see exactly what level your office would be on AND preview the view from that office.
Its predecessors/competitors include…
Gumtree.com, realcommercial.com.au.
5. TARGET MARKET
It is made for…
700,000 small and medium businesses who look for offices directly
500 blue chip companies who hire tenant representatives to search for offices on their behalf.
It is available for sale through…
www.jagonal.com.au
Our marketing strategy is to…
Use search engine optimisation and retargeting to target active searches for office space. supported by content and PR around workplace and office health to target the passive office space searchers.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
