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The ultimate Transformer: Jeff Gomez [PODCAST]


If the lines between films, comics, toys, games and even them park rides is completely blurred now, Jeff Gomez is the man who blurred them.

The founder and CEO of Starlight Runner Entertainment has been translating stories and brands across media types since the 1990s, and has worked on projects for Avatar, Transformers, Hot Wheels and many others, including the upcoming revival of the sci-fi classic Tron.

In this podcast, Brad Howarth talks with the technology transformer in the lead up to X Media Lab’s XML”Film X-tended” conference on 28 and 29 July 2010.

Press play and listen.

XML”Film X-tended”

XML”Film X-tended” explores what digital can bring to a feature film, with a focus on ‘transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. Examples include Apps, online extensions, Alternate Reality Games extending the narrative and reach of the film, along with dynamic social media strategies giving audiences the opportunity to connect and participate with characters, filmmakers, and each other.

XML “Film X-tended” consists of two parts: 1) the Pro Day Conference (28th July) for film, screen and digital media professionals for which just 170 places are available; and 2) the Lab itself (29th July) at which selected ‘Film X-tended’ projects work one-on-one with the International Mentors – gaining high-level elite personal consultation and entering into an impeccable international network.

Image by filmzus